Background

Cake Insure provides workers’ comp policies for small businesses in Colorado. They used YouTube pre-roll videos to remarket to previous site visitors. They were targeting passionate small business owners who want a quick and easy solution to their legally-required workers’ comp insurance.

Execution

I was brought in to write four unique 15-second scripts, with each one focusing on a different benefit of the Cake platform. The four focus points were: time, tools, location and ease. After writing the scripts and collaborating with the animator, I helped choose and provide feedback to the voice talent.