Background

Once we built a brand for High Five cannabis, it was time to translate it into packaging and social. I made sure that good vibes and a social atmosphere came through on every element as we entered the medicinal (and eventually recreational) cannabis landscape in Missouri.

Execution

Cannabis product packaging has a lot of legal requirements, but I worked with Ryan Doggendorf to sneak in a “higher education” factoid on the bottom of each bag — unique to every flavor. Social offered another opportunity to get weird with it while educating and welcoming a new audience to our world.