Background

Channel is a seed brand that’s all about pairing their elite products with expert advice to build trusted relationships with their farmers. They wanted that same expertise to come through in a podcast and looked to us for a creative way to make it happen.

Execution

Farmers are early risers, so I developed and pitched the idea of “breakfast with a side of insight.” Channel gave us the thumbs up and Ag Over Easy was hatched. In each episode, a different ag industry expert discussed farming over a unique breakfast item that tied back to that day’s topic. Listeners received digestible advice in 10-20 minute-long episodes.

I led the project and worked on every element: outlining, scripting, directing, post-production, banner ads, social posts and website development.