Ameren
Background
As Missouri’s main energy company, Ameren is a part of everyone’s daily life. That’s why it’s important to make billing and notifications as convenient as possible — so people can focus on what’s important. We created a campaign with this message to increase sign-ups for paperless billing via email and text.
Execution
We zeroed in on a few different audience segments to highlight how Ameren’s alerts and paperless billing allows its customers to live their best life every day. Media included local TV, direct mail, digital banners and email.