Background 

The folks at Ozarka Spring Water found themselves on the wrong end of a tornado. (Not that there's a right end.) Their bottling facility in Hawkins, Texas suffered a significant amount of damage and they had to halt production for a while, but thankfully no employees were injured. In the meantime, lent a hand in the surrounding community to help others get back on their feet.

Execution

I crafted the right messaging to help Ozarka turn a disastrous experience into an opportunity. It was a chance to highlight their local ties and herald their return to store shelves. Amidst a chaotic and time-sensitive schedule, I took ownership over all campaign elements: the overall creative concept, website landing page, video, homepage callout, native ads, retail toolkit, a baseball game announcement and social calendar.