Background

Although the Sweet Leaf Tea brand was owned by Nestlé Waters North America, it wanted to retain its local flavor (excuse the pun) and remain an Austin institution. At times there were many cooks in the client's kitchen, but I fought to create a cohesive brand experience across social channels.

Execution

I created monthly content calendars, working closely with a graphic designer/photographer to bring each post to life. In addition to other fun posts, we conceived and shot high quality recipe videos with our in-house videographer.

Aside from our regular social posts, I also helped pitch (and win) the idea to have Sweet Leaf Tea host a tailgating cocktail contest to kick off UT's first big game of the year. We built out an experiential marketing campaign that included a Snapchat filter, field games, branded swag and of course social posts.